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These boots were made for tagging…

The future of retail shopping continues to move forward, by answering shoppers questions such as  “Can I find what I’m looking for at this store?” and “If not, where can I find it?”. The latest in the...

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SMARTRAC helps enable smart shopping for smart shoes

With a tap of the NFC-enabled smartphone to the SMARTRAC NFC tag in the label attached to the shoe, shoppers can instantly engage their consumer experience by determining whether their store has the...

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Thinaire® integrates BLE and NFC into omni-channel marketing and sales solution

Thinaire Transmedia Network, Inc. (Thinaire®) have launched what they are calling ‘the first unified omni-channel mobile engagement marketing and sales solution allowing brands to engage consumers via...

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Thinaire™ launches TAPP STORE® wireless commerce system

With partner PCS Wireless, LLC, Thinaire Transmedia Network, Inc (Thinaire™) has launched its proprietary TAPP STORE® wireless commerce system this month. Deployed across bus shelters in select New...

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Meet the Finalists – CMA 2014: Marketing Campaign

Smart posters, in-store endorsements, social networking, location marketing – a number of marketing and advertising agencies have embraced NFC technology within the heart of their campaigns. It’s an...

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Meet the Finalists – CMA 2014: Customer Experience

This category awards those companies that are using contactless / NFC technology to create a great customer experience. Be it public transport or tickets for events, this award is aimed at those...

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Panasonic and Thinaire to deploy proximity marketing and professional display...

Panasonic System Communications Company of North America, a provider of advanced audio/visual solutions, and Thinaire, specialists in proximity marketing, are working together on a global scale to...

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